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Strategic Public Relations
Planning & Implementation
Good public relations doesn't happen by accident.
A good plan is the requisite first step toward implementing winning, proactive communications strategies.
The Rossman Group can develop or improve your communications plan with results-oriented, creative communications strategies.
Ongoing evaluation and refinement by The Rossman Group ensures that the right communications tactics and tools are being used to get your message to your key publics.
Quantitative & Qualitative Research
All winning public relations strategies start with good research.
The Rossman Group experts and consultants specialize in public opinion research, focus groups, message testing, opposition research, on-the-record research, Internet searches, pre- and post-campaign surveys, media audits, issue audits, and more.
Issues Management
Successful issues management means identifying potentially volatile issues, and disarming them off before they explode.
Sometimes issues are already volatile before our help is sought. That's when our professional, experienced counsel is most valuable.
The Rossman Group will guide you through the steps of issues management, from identification of the issues, to analysis, to strategies, to implementation, and to evaluation.
Crisis Communications
Bad things do happen to good people and good organizations. The Rossman Group, with its extensive crisis experience, can help with crisis communications in three ways:
- Identifying potential crises.
- Developing a crisis communications plan before you have a crisis.
- Providing expert assistance to help you manage the crisis.
We understand how your publics will respond to your crisis, and we have won awards for our crisis strategies.
Media Relations,
Media & Speakers Training
The Rossman Group staffers have many years experience working in the
media:
daily and weekly newspapers, wire services, radio and TV. As a result,
they
can help you communicate effectively with the media.
Our media relations services include:
- Interview preparation. We train you, arm you with messages, then grill you with the exact types of questions you should expect from reporters and other publics. We have lots of fun. You sweat.
- Training in media relations for managers and others. We teach you that "no comment" is rarely the best response and that most calls from reporters are opportunities.
- Assistance with developing strong media relationships. Good stories and supportive editorials don't happen by osmosis. You must earn them.
- Up-to-date contacts with all types of media outlets. Michigan media know us, so we can help them get to know you.
- Development of a media relations strategy to place your messages before your key audiences.
Community Relations
A new development may mean more jobs, but it also turns green spaces into parking spaces. Schools constantly need capital improvements, but taxpayers are tired of throwing more money at public education. Cleaning up a polluted site is good for the local environment, but what is being removed and where is it going?
The Rossman Group can take the pulse of the community to identify potential allies and opponents. Then we help you develop the best plan to maximize support and minimize opposition. We won a 1996 Silver Anvil, our first Silver Anvil that year for a community relations campaign.
Government Relations
You need to pass or kill a bill or amend an existing law in the Legislature. You need rules written or changed. You need help with a local ordinance.
The Rossman Group specializes in working with lobbyists and key supporters to achieve the public policy goals of big and small businesses, trade associations and coalitions. We won a 1996 Silver Anvil, our second Silver Anvil that year for a government relations campaign.